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The End of the Couch Potato: How to Use Technology to Motivate at Digital Health Summit.
January 13, 2012
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Testing for Your Low Threshold
Heart Zones Trainers News
New LOU, Letter of Understanding - July 13, 2011
John Urys has helped revise and improve the LOU, Letter of Understanding which we need to have completed for each Foundation Seminar for Everyone and for each of our 5 different certification and our 2 foundation seminars that are available to health clubs and to consumer-direct. Please use the LOU in the column to the right under "Book an Event" because this is what you need if you are booking (and earning the $100 booking fee) an upcoming event. This is the document that triggers a long checklist from posting on websites to marketing materials and registrations. Let's go use it - everyone connect with Krista McGalliard, Director of Marketing and give her your contacts that you have introduced to HZT and she'll follow up to book the Seminar or Seminar+Workshop+Certification. Do it today.
New HZT Banners in either Blue or Orange _ June 28, 2011
You now have access and we will ship to each of you leading your minimum of 2 events per year to maintain your standing as a HZMT, a new HZT banner. We have them in two colors and both are stunning.
New Director of Sales and Marketing - June 18, 2011
I am very happy to be announcing a new member of the Heart Zones USA team, Krista MacGalliard, HZMT. We appreciate the development and growth of the program that Laura Ritter, HZCT, Level 3 provided to us for the past year and wish her the best with her new position with Competitor Magazine. Together, Krista has developed a new growth and strategic plan and you will hear more about that plan directly from her. Please welcome Krista with your open heart and high energy and let's rock the health clubs across the USA with HZT, Heart Zones Training the best way I know how - together.
Crowd Sourcing Added To Our Marketing Strategy
One of the best ways to encourage consumers and fitness professionals to get involved in HZT is by using the distributed power of "crowd sourcing". This is WOM marketing (word-of-mouth) and starts with one telling two telling six telling hundred. We have added crowd sourcing to our website and encourage you to "test it out" so you can recommend that others share that they want a HZT event to come to their "hood" their neighborhood. To to home page, click on "Attend an Event", the click on this text, "
Click here to let us know! We'd love to come to your area.
Updates to Threshold Manuals
Thanks to Jean Stegman and Annelise DiGiacomo, both who hold Level 5 HZ MT the qualification manuals for Level 1 & Level 2 plus the Foundation Syllabus have been updated to reflect the latest information presented at Conference 2010. The single high T2 threshold system is the content to be taught throughout this calendar year. We will revise to a two threshold: low and high threshold anchors in 2012.
Join Facebook HZ MT "Private" Group
Annelise has set up the HZ MT for a private Facebook group where we can share about our work and our passions - of helping to get America fit and healthy. Please join this page if you have not already done so and start to contribute to it. This is our primary communication tool for everyone to share their activities and get to know each other better as well as to better help each other to grow.
"To the Max" is Conference 2011 Theme
Heart Zones Conference 2011 is scheduled for the weekend of November 4-6th in Seattle, Washington managed by a team led by Dorothy Sager, HZ Level 3 Plus.Tthe theme is To the Max!. The celebrity speaker and scientist is Carl Foster, Ph. D. There will be a dozens of 2 hour workshops on Heart Zones programs such as circuit training, weight management, programming and using your heart rate monitor, metabolic testing, using a gymbotron, flexibility training, and more.
Moving Up The Ranks in 2011
The development goal for new Master Instructors and Trainers includes bringing on board those qualified within the organization to "train the trainers". This process is called "Moving up the Ranks" and every year the goal is to add 2-4 new Master and Master Trainers. For 2011 we have offered this opportunity to the following Level 3+ Plus HZ CT, certified trainers:
- Joy Jones: St. Louis, Missouri
- Lois Marquet: Tacoma, Washington
- Dorothy Sager: Seattle, Washington
- Chuck Cali: Sunnyvale, California
For 2010 we are happy to let you know that 4 new HZ MT entered the Master's Rank:
- Dixie Bowen: Heart Zones MICI, Level 4, the Orange Jersey
- Doug Hershey: Heart Zones MPT, Level 4, the Orange Shirt
- Cris Kessler: Heart Zones MICI, Level 4, the Orange Jersey
- Tori Oman: Heart Zones MICI, Level 4, the Orange Jersey
Laura Ritter New Director of Sales and Marketing
Contact Laura when you are ready to book a Foundation Seminar or Workshop or Certification by calling (360) 621-2965 or email Laura.Ritter@heartzones.com . Laura is now in charge nationally of all sales for Heart Zones USA courses.
New Certification Titles
After our last Conference, the certification titles have been changed to provide our new trainers and cycling instructors with letters to support their professional status. The following list is the designation for you to refer to in the courses that you are teaching. Each title is preceded with the words Heart Zones as in Heart Zones CPT, Certified Personal Trainer.
- CTC, Certified Triathlon Coach (licensed to Heart Zones Coaching)
- CMS, Certified Metabolic Specialist
- CPT, Certified Personal Trainer
- CWMS, Certified Weight Management Specialist
- CSC, Certified Sports Coach (licensed to Heart Zones Coaching)
- CYFI, Certified Youth Fitness Instructor
- CITC, Certified Indoor Triathlon Coach
Continuing Education Units for 2011
This year the company is offering continuing eduction units from ACE, AFAA, ACSM, NSCA, and NASM. Each of these organizations provides 1 unit per 1 hour of seminar and 1/2 unit per 1 hour of workout time. For information on the provider numbering system contact Sally.
