As we close in on IHRSA 2017 it is a great time for clubs around the country / world to be asking themselves great high level questions. One of those questions should be, “how are we going to start or continue to gain and retain members in 2017?”. Having worked with clubs of all shapes and sizes for the past 25+ years, our team truly believes that the answer to that question lies in data driven fitness, and in particular, our Heart Zones System. Let us explain!
What people want from their club in 2017
This single word is a powerful one when it comes today’s consumer environment. Whether we are talking products or services, now more than ever the average consumer is expecting to have a uniquely personalized experience. For health and fitness clubs it is critical that you adapt your programs to fit this new age mindset. The Heart Zones System uses cutting edge technology and federally patented zone training methodology to enable data driven fitness. Using our tech you can develop personalized programs that meet your clientele where they are today.
In tandem with personalization, we believe the the 2017 consumer is on the lookout for community. When you think about the success of large club chains like CrossFit, OrangeTheory and others, it is reasonable to deduce that part of the reason people love them is because of the experience and community that they offer. People like to feel like they are part of something bigger than themselves. When you bring technology such as the Heart Zones System into your club it provides an opportunity for members to feel that sense of being part of something big. Personalized technology is the way of the future, and your members deserve to know they are part of a club community that is paving the way of the future.
What makes a member loyal in 2017?
Results. Period. When you are in the club business the ultimate barometer of success is the results you help create for your members. When your members see the fruits of their labor they become more and more loyal to your club and the programs that you teach. The question is, how do you drive consistently positive results?
To answer that, let’s circle back to personalization and community. If you nail those two things then the results will take care of themselves. Personalization allows each member to be evaluated against themselves alone. Community creates an environment where motivation is high, fun is abundant and members are bought in. When you have a bunch of motivated individuals who are competing against themselves, positive results will take care of itself.
As you mull over these high level questions for your club, we hope you keep these things in mind. Personalization, community and results. In 2017 you need data driven fitness to make this possible! We’d love to share more about this with you and would love for you to reach out to us at firstname.lastname@example.org. We will also be at booth #3028 at IHRSA, March 8-9 and would love for you to schedule an appointment with us during the show!