For Immediate Release: March 13, 2017
This past week, Heart Zones, Inc launched for the first time into the health club and fitness studio market at IHRSA 2017 in Los Angeles. IHRSA, the International Health, Racquet, and Sportsclub Association, is an international trade show featuring the best fitness brands and companies from around the world. Featuring 370 other exhibitors, IHRSA brings together a wide range of equipment, products, and tools for attendees to discover and evaluate. Attendees, ranging from club owners, to managers to personal trainers are all tasked with identifying the next big thing for their business that will benefit members and their bottom line.
For Heart Zones, Inc this maiden voyage into the market was met with immediate results. The company took its first order during the show to a chain of health clubs located in Brazil. “We went in with a focus on identifying the smaller studios and health clubs who were in attendance,” said Sally Edwards, Heart Zones, Inc Founder and CEO. Sally goes on to explain, “Our team and our product, the Heart Zones System, are uniquely fit to help the smaller players compete with all the new big box clubs that are being added to the market.” During the show, there were a number of attractions at the Heart Zones, Inc booth. The company featured daily giveaways of the Heart Zones System, a $3,000+ value, had ongoing demos inside the booth, and offered $500 OFF show special coupons to all interested clubs and studios.
In 2016, Heart Zones, Inc saw huge success selling the Heart Zones System into school physical education. Having spent time adapting the technology and programs for clubs, this 2017 launch at IHRSA featured new and exciting releases to the Heart Zones System technology. “The updates we made to our group display and app interface are game-changing. Users now have the ability to tailor the app to their unique needs, whether for a running, cycling or HIIT program, the Heart Zones System captures and displays data in a beautiful and easy to understand format,” says Edwards.
“Not only do we have a spectacular app,” comments Joe Gooden, Vice President of Sales for Heart Zones, Inc, “but we also sell two of the most advanced and accurate wearable devices available today.” These devices, also featured at IHRSA, are the Blink 3.0 Armband, a 3-in-1 wearable that measures heart rate, steps, and cycling cadence, and the Heart Zones Strider, a BLE and ANT+ step tracker.
For Heart Zones, Inc, IHRSA 2017 was another step towards the company’s goal to Get America Fit, physically, emotionally and intellectually. The company is focused on creating innovative technology for both the school physical education and the health club market channels and is positioned to become a market leader in group and individual fitness training, technology and education. “We are thrilled with the response we received during IHRSA and look forward to a great future in the club and studio market!” said Edwards.
About the Company
Heart Zones, Inc is a fitness, technology and training company focused on enabling health and fitness improvements through a data driven approach. For the past 25 years, Heart Zones, Inc. has provided the latest in scientific-based heart rate training programs, certifications, books, wearable devices and educational materials for coaches, athletes and individuals. Founded in Sacramento, CA by entrepreneur, author, professional athlete and exercise scientist Sally Edwards, MA, MBA, the company’s ambitious mission is to Get America Fit.