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Heart Zones | $10M Presidential Fitness School Innovation Challenge
Official HHS Challenge Rules Submission Deadline: February 5, 2027 at 5:00 p.m. EST  |  Registration Required on fitness.gov
HEART ZONES Smart Physical Education
Prize Tiers ($10M) Effort vs. Speed 100-Pt Rubric Solutions 5-Step Entry
Get Grant Entry Help →
HHS / America COMPETES Act • 15 U.S.C. 3719

PE Teachers: Your Fitness Test Could Win Your School Up To $1M

The $10,000,000 Presidential Fitness School Innovation Challenge (HHS / America COMPETES Act) is open to schools, school districts, education agencies, and youth-serving organizations running the Presidential Fitness Test (PFT).

“Adding heart rate effort makes the Presidential Fitness Test fairer—because every student gets credit for how hard they worked.”

Find Your School's Prize Tier DM “PFT” / Request Entry Packet
✅ Build into your existing PFT program ✅ Track 1 Cash ($7M) + Track 2 Equipment ($3M) ✅ Official rules on fitness.gov
TOTAL PURSE: $10,000,000 HHS / FITNESS.GOV ★ ★ ★ PFT + HR EFFORT TRACK 1: IMPLEMENTATION & INNOVATION $7,000,000 Cash Pool (Up to $1M) TRACK 2: PARTICIPATION & EQUIPMENT $3,000,000 Equipment Credits HEART ZONES 5-COLOR EFFORT SPECTRUM 100% EQUITABLE SCORING
Official Prize Structure • $10,000,000 Total Purse

Interactive Prize Tier Calculator & Track Comparison

Select your student population and organization type below to see your exact eligibility across Track 1 ($7M Cash) and Track 2 ($3M Equipment Credits). Eligible schools can enter both tracks with two distinct submissions!

Track 1: Cash Prize Eligibility Tier 1: Local
$20,000 Cash

~100 awards available in Tier 1 ($2,000,000 tier pool). Requires evidence-based PFT implementation narrative (up to 10 pages + 1-page cover).

Track 2: Equipment Credit Eligibility Tier 2: Mid-Sized
$3,000 Store Credit

500 awards available in Tier 2 ($1,500,000 tier pool). Requires concise participation & equipment plan (up to 3 pages + 1-page cover). Valid through 12/31/2027.

Population Verification Required: K–12 schools verify student reach using your official NCES School ID or state/district school code and current enrollment documentation.
$7,000,000 Cash Prize Pool

Track 1: PFT Implementation & Innovation

Best For: Organizations that have put an innovative PFT approach into practice with students and present a credible pathway to sustain, replicate, or expand it (e.g., integrating into a Comprehensive School Physical Activity Program / CSPAP).

Submission Length: 1-page Cover + up to 10-page Implementation Narrative (11 pages max, 8.5×11 PDF, ≥11pt font).

Tier Student Reach Est. Prizes Cash Award Pool Total
Tier 1: Local < 1,000 students ~100 $20,000 $2,000,000
Tier 2: Regional / Mid 1,000 – 10,000 ~30 $100,000 $3,000,000
Tier 3: Large / Multi-Site > 10,000 students ~2 $500,000 $1,000,000
Tier 3: Grand Prize > 10,000 students ~1 $1,000,000 $1,000,000
$3,000,000 Store Redemption Pool

Track 2: PFT Participation & Equipment

Best For: Organizations administering the PFT that create an encouraging experience and have a practical plan for using fitness/sports equipment and student recognition items (ribbons, medals) to sustain activity.

Submission Length: 1-page Cover + up to 3-page Participation & Equipment Statement (4 pages max, 8.5×11 PDF). Redemption codes expire 12/31/2027.

Tier Student Reach Est. Prizes Store Credit Pool Total
Tier 1: Small < 500 students 1,000 $1,000 $1,000,000
Tier 2: Mid-Sized 500 – 1,000 500 $3,000 $1,500,000
Tier 3: Large > 1,000 students 100 $5,000 $500,000
Dual-Entry Pro Tip: Schools may submit to both Track 1 and Track 2—just ensure each entry is a distinct, tailored narrative satisfying that track's specific requirements.
HHS Core Principle: Recognize Effort & Personal Growth

Why Adding Heart Rate Effort Makes the PFT Fairer

The HHS Challenge states that the PFT should “encourage students to pursue fitness, recognize effort, and motivate students to improve their own fitness over time.” Heart Zones makes invisible cardiovascular effort visible on your gym screen.

TRADITIONAL PFT TESTING Stopwatch & Raw Output Only Penalizes developing athletes despite maximum effort Student A (Varsity Runner) — 6:15 Mile Cruises easily at 145 BPM (Moderate Effort) High Score Student B (Developing Fitness) — 10:40 Mile Working at 188 BPM (94% Max Heart Rate!) — Feels Discouraged Low Percentile VS HEART ZONES SMART PFT Effort + FIT Points® + MVPA Every student earns credit for personal cardiovascular effort Student A — Zone 3 (Green Aerobic Zone) Challenged to push into Zone 4/5 for personal improvement 32 FIT Points® Student B — Zone 5 (Red Peak Effort Zone) Celebrated on Big Board for 100% personal effort & grit! 48 FIT Points® ★
Stage 2 Merit Review Criteria

How Heart Zones Helps You Score 100/100 With HHS Judges

After Stage 1 Administrative Review, HHS judges score entries on a strict 100-point rubric. Here is how Heart Zones maps directly to every single scoring criterion.

Track 1 Scoring Rubric

100 Points Total
1. Implementation 25 Points

Demonstrated approach for implementing the PFT that has been put into practice with students.

Heart Zones Edge: Turnkey integration with Heart Zones Move & Fitness Testing Software inside your existing PE classes.
2. Participation & Student Experience 20 Points

Meaningful reach and positive approach promoting effort and personal improvement.

Heart Zones Edge: Color-coded 5-zone displays reward individual effort over raw speed—welcoming all fitness levels.
3. Evidence, Results & Learning 25 Points

Aggregate counts, repeat participation, improvement measures, and lessons learned (no student PII).

Heart Zones Edge: One-click, de-identified aggregate reports on MVPA, FIT Points®, and pre/post PFT growth (100% privacy compliant).
4. Replicability & Sustainability 20 Points

Feasible plan for sustaining, strengthening, or replicating across classrooms, schools, or districts.

Heart Zones Edge: Standardized cloud software and durable classroom sensor kits scale seamlessly across entire school districts.
5. Innovation & Usefulness 10 Points

Distinctive, useful approach addressing PFT implementation barriers.

Heart Zones Edge: Group HR telemetry + Automatic Rep-Counting Sensors eliminate manual clipboard bottlenecks.

Track 2 Scoring Rubric

100 Points Total
1. Encouragement & Student Experience 50 Points

Positive approach that celebrates effort, reduces unnecessary barriers, and encourages personal improvement.

Heart Zones Edge: Gamified FIT Points® and real-time zone badges celebrate personal effort for every student, including Adapted PE.
2. Equipment Use 35 Points

Clear, practical plan for using fitness/sports equipment to support practice, PFT participation, and active habits.

Heart Zones Edge: Structured station rotations using wearable sensors and automated rep counters to prepare students before test day.
3. Continued Engagement 15 Points

Realistic approach for encouraging ongoing physical activity and repeat PFT goal-setting after initial testing.

Heart Zones Edge: Automated student/family progress summaries inspire students to beat their personal bests in spring re-tests.

Note on Track 2 Scale: Per HHS rules, Track 2 does not require national scalability. Individual schools are scored strictly on student encouragement, practical equipment plans, and continued engagement.

Built For PE Teachers & Districts

Heart Zones Solutions: Better Effort, 40+ Hours Saved

Heart Zones' variety of solutions are the absolute best choice for this challenge—improving student effort while saving PE teachers dozens of hours per testing cycle.

Heart Zones Move & Insights

Fitness Testing Software

Digitize Presidential Fitness Test score sheets, track pre/post improvement, and generate HHS-ready aggregate reports in seconds—with zero manual data entry.

  • Automated PFT protocols & norm tracking
  • De-identified aggregate charts for grant evidence
  • Instant parent & administrator progress PDFs
Blink & Boost Armbands

Group Heart Rate Monitors

Project real-time 5-color effort tiles for 100+ students simultaneously on your gym wall or tablet. Every student sees their personal effort zone and earns FIT Points®.

  • Works indoors & outdoors without gym Wi-Fi
  • Makes pacer/mile tests equitable & motivating
  • Comfortable, hygienic optical forearm sensors
+1 New Smart Assessment Hardware

Automatic Rep-Counting Sensors

Eliminate partner-counting errors and stopwatch bottlenecks. Our new motion-sensing hardware automatically counts push-ups and curl-ups with cadence precision.

  • Hands-free depth & cadence verification
  • Saves 40+ teacher hours per testing cycle
  • Syncs directly into digital student scorecards
Official HHS Process • Section 4 Rules

Official 5-Step Guide to Entering on fitness.gov

All registrations and final submissions must be completed through the official Challenge hub on fitness.gov (email or mailed entries are not accepted).

1

Choose Your Track

Select Track 1 ($7M Cash), Track 2 ($3M Equipment), or enter both with two distinct, independent narratives.

2

Designate Representative

Appoint one authorized adult (18+): Principal, District Admin, Program Director, or Physical Education Lead.

3

Register on fitness.gov

Register prior to Feb 5, 2027 (5:00 p.m. EST). Early registration unlocks HHS Technical Assistance Webinars & updates.

4

Implement & Prepare

Run official fitness.gov PFT protocols with Heart Zones data. Include NCES School ID / reach verification & Cover Page legal statement.

5

Submit by Deadline

Upload final PDFs on fitness.gov no later than February 5, 2027 at 5:00 p.m. EST. Late entries are not accepted.

Official HHS Challenge Timeline

Sept 16, 2026

Challenge Launch

Registration opens on fitness.gov

Fall 2026

HHS Webinars #1 & #2

Technical assistance Q&A sessions

Feb 5, 2027 • 5PM EST

Final Deadline

Registration & PDF upload cutoff

Feb 8 – Feb 26, 2027

Stage 1 Review

Administrative & eligibility check

Mar 1 – Apr 5, 2027

Stage 2 Merit Review

100-pt rubric scoring & selection

Spring 2027

Winners Announced

$10M cash & equipment awards

Stage 1 Compliance Guard

Interactive Submission Checklist

0 / 5 Ready

Click each item as you prepare your packet to ensure your entry passes Stage 1 Administrative Review without disqualification:

1. Exact Cover Page Legal Agreement Included

Include project title, organization name/type, primary POC, requested tier, and the mandatory HHS rules statement below.

2. Formatting & Page Limits Verified

English, 8.5×11" PDF, ≥11pt standard font (≥9pt for charts). Track 1: max 11 pages total. Track 2: max 4 pages total.

3. NCES School ID / Population Verification Attached

Attach official NCES ID, state/district code, or de-identified youth reach documentation (excluded from page limit).

4. 100% Aggregate & De-Identified Student Data Only

Never include student names, individual health records, or individual PFT scores. Heart Zones exports aggregate data automatically.

5. Non-Federal Funding Compliance Confirmed

Confirm no federal grant/contract funds were used to prepare the Challenge submission itself.

Mandatory Cover Page Statement (Copy Exact Text):
“I understand and agree that each Participant in the Challenge must comply with all terms and conditions of the Challenge rules, and participation in this Challenge constitutes each such Participant's full agreement to abide by these rules.”
Free PE Educator Grant Support

DM Us “PFT” & We’ll Help You Think Through An Entry

Whether you are aiming for a $20,000–$1,000,000 Track 1 cash prize or a $1,000–$5,000 Track 2 equipment credit, our PE Technology Advisors will help you structure a turnkey equipment & software plan tailored to your school.

What You Receive From Heart Zones:

  • Custom equipment sizing quote (Group HR Sensors, Auto Rep Counters, & Insights Software)
  • Pre-written grant alignment narrative mapped to HHS 100-point rubric criteria
  • Demo walkthrough of de-identified MVPA & FIT Points® reporting
Request Your Turnkey Challenge Proposal → Visit Official HHS Portal (fitness.gov) ↗

Official rules linked in our bio and at www.fitness.gov.

#PhysEd   #PEteacher   #PresidentialFitnessTest   #PhysicalEducation   #HeartRate

Heart Zones, Inc. • Smart Physical Education & Wearable Fit-Tech • www.heartzones.com
    Email us at staff@heartzones.com 
     Call us at +1 (916) 481-7283
     

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